General

Send Music to Spotify Playlists

General, Music Business

In today’s world Spotify playlists have a huge influence on monthly song listens. They are especially important for smaller artists who might not yet have large followings. Getting onto one of the top playlists out there, like “Today’s top hits”, “Rap Caviar”, “United Kingdom Top 50” etc. enables an artist to reach huge audiences and hit massive streaming figures. Take KREAM as an example, they have only 4000 followers on Spotify, yet they are reaching almost 5 million monthly listeners thanks to 3 million of their listeners coming from 5 key playlists that they appear on. The term used to describe this phenomenon is ‘playlist leverage’. In KREAM’s case they are getting over 800 times more monthly listeners than they have followers. 

It’s no surprise then that the push by record labels, music promotion companies etc. is to get songs into curated playlists hosted by streaming services such as Spotify and Apple. According to the EU’s Joint Research Centre, getting a placement on Spotify’s New Music Friday playlist can generate $117,000 (£90,500) in revenue. Getting added to Today’s Top Hits, a playlist with over 23 million followers raises streams by 20 million and is worth between $116,000 and $163,000. These playlists have become the tools used by labels and managers to measure success. A playlist now can break an artist, the playlist really is now king!

So we then come to THE question, “how can I get my music onto a top playlist”? Below is some useful knowledge if you are trying to get your music onto Spotify playlists.

Not all Playlists are created equal

The in demand playlists are extremely competitive and difficult to get a placement on. They are usually owned and curated by either Spotify or a major label. Companies or indie labels own some playlists and individuals like you and me own the rest. Generally speaking one has to work their way up the ladder, from the bottom of the playlist pyramid to the top.

Spotify Playlists

Spotify curated playlists are top of the pyramid and can have well over a million followers. Songs that get onto these have usually been road tested on the smaller Playlists. Spotify look at data such as plays, skips and finishes to decide how well a song is performing. If your song performs well it has a better chance of getting onto a Spotify Playlist.

It should be noted that some Spotify Playlists are curated, while others use an algorithm to choose songs in line with a listener’s tastes.

Major Label Curated Playlists

Major Label owned playlists get decent numbers of listens. They’re often used to plug label artists to get plays and hopefully land a spot on a Spotify Playlist.

Individual Curated Playlists

These are curated by people like me and you, indie labels, radio stations, music bloggers etc. If you’re an artist breaking out, it’s a good idea to start hustling your music by landing it on one of these smaller playlists. There’s more chance of landing your music on one of these playlists and getting it out there to actual listeners.

How to get your music on Spotify Playlists

  1. Sign up for Spotify for Artists

Creating a Spotify for Artists account gets you verified and makes you credible. You also get access to features such as analytics and notifications when your music is added to playlists.

  1. If you already have fans direct them to Spotify 

Get some activity going. Get your friends, grandmother, uncle and any other fans (if you have them) to start listening to your song on Spotify. Share links to your Spotify page on your social media channels, include a link in your email signature, use any means necessary to promote your music! Spotify playlists look at data like plays, finishes, skips and listen duration. Curators are looking for those tracks that are getting love already. It’s a numbers game. 

Releasing new music with a regular cadence is another good strategy, it gets fans excited about following you, so keep creating and releasing.

  1. Promote your own music by creating your own Spotify Playlist 

Start creating your own playlists to promote your music. Include tracks you love from artists you love. Perhaps try to collaborate with other upcoming artists on your own playlist, have fun with it, be creative in curating the tracks you add. You can again share this Spotify playlist link out into the world.

  1. Start pitching your songs to Independent Spotify Playlist Owners

First find playlists that represent the genre of music you make and make a list of them. Then do some digging to find contacts at these playlists. They often have a Social Media channel linked to them such as Facebook, Youtube or Instagram with contact details on these. Otherwise there are Music Industry Directories, essentially Spotify or Apple playlist directories with contacts to reach out to. These cost to access but are worth it if you are serious about pushing your music. An excellent one is The Music Industry Connection – https://www.themicco.com/

  1. Pitch your music to blogs

Lots of bloggers have their own Spotify playlists and are always on the lookout for the next big track so consider this as a potential channel to hit up also.

  1. Submit directly to Spotify Playlists

If you have a Spotify for Artists account you can submit directly to Spotify for consideration in playlists. The track needs to be unsigned and submitted at least 7 days prior to the scheduled release date. You can only submit one track at a time, you can submit a new one after your first track is officially released. When submitting you need to include metadata such as genre, mood, instrumentation etc. Spotify use this information along with the existing information that they have on you to find potential playlist placements.

Summary

It takes hard work and dedication to get onto the bigger Spotify playlists. Aim low initially, learn how the system works and get your music placed on a smaller playlist that matches the genre and mood of the music that you are making. Playlists are definitely the power channel when it comes to getting your music hype and plays in today’s world. Ultimately people are always looking for new music that’s good so get yours out there and hopefully watch it spread virally. It might even get on a few of the cool playlists I’ve listed below. My fingers are crossed for you.

♫ Today’s Top Hits ♫

♫ Your Favorite CoffeeHouse ♫

♫ Teen Party ♫

♫ Relax & Unwind ♫

♫ Acoustic Love ♫

 

Practice makes perfect

General

We have all sorts of users using our platform – from DJ’s to mastering engineers to my dad – well truth be told he’s only seen it and likes the moving bubbles on the profile pages! One of our largest groups of users are music producers, I myself fit into this cohort.

Starting out…

Starting out as a producer is tough, some get lucky and get a hit straight away. Others toil away unable ever to finish a track, instead creating loops and thinking they are amazing. One of the best things you can do as a producer is to get into a finishing habit and actually just start to finish the tracks you make – as quickly as you can. Then analyse them, listen back to them, take stock and improve. This part is really easy and can be done anywhere, on the train to work or on the bus, anywhere really. It is really important to take stock of what you have created and measure how it actually weighs up against other tracks out there. Is the mix sounding good, does the arrangement work etc.

Over time and with regular practice you will no doubt start creating some good music. I can’t reiterate it enough though, you must finish whole tracks and get accustomed to the process of doing so. Personally it took me a long time to get to the point of doing this but now I’ve gotten faster and actually finish music, a lot of it. This year I had over 40 tracks published for synchronisation to radio and television work, so if someone like me can do it so can you!

Making art…

I believe that when making art, in this case music, it’s a vibe thing. You want to get your ideas out as quickly as you can when you’ve caught inspiration. To get quicker one of the best skills you can have is to know your Digital Audio Workstation inside out. It is essentially the canvas and paints that you work with to create. Back in the day this was a laborious task, who wants to read a long manual or PDF? I sure didn’t and I don’t think many others did either, we just botched along picking up the odd tip or trick here or there. Luckily things have changed with the advent of the internet, there are tons of great training websites and videos out there now, some free and some paid. I’ve listed my favourite such resources below:

  • Youtube
  • Groove 3
  • PureMix.net
  • Lynda training

These are just a few but even using just YouTube properly (i.e not watching Conor Mcgregor knockouts when you’re supposed to be studying), you can find loads of great production tutorials that will help you with all aspects of your music production. Again here is where you might want to take stock and inventory of where you need to improve – is it arrangement, is it mixing, is it mastering, is it basic music theory? Essentially what actions and things to study are going to get you closer to making that next global smash?

Ultimately I do believe if you have even just a bit of talent it boils down to your TRUE desire. Do you want this and will you put it ahead of other distractions that provide short term payoffs (Netflix springs to mind for me)? I hope you make the right choice and are comfortable with your decision! Happy creating and if you want to send tracks, stems or whatever to whoever, remember to sign up for an account with us at SendMusic and improve your workflow and make more songs!

Changing Rituals

General

Changing rituals

Let’s jump back to 1994, yes that’s a long time ago and look, I still feel young ok! Every week I would listen to pirate radio religiously, to the freshest Jungle and Drum & Bass, the sound of London at the time. Weekends would roll around and my friends and I would travel to Section 5, a record shop on the Kings Road in London that sold the freshest cuts of vinyl. Steve (the owner) got to know us and after a while he started reaching under the counter to give us special test presses and white label records – unreleased tracks yet to come out to the public. We felt special, I felt special, it was my feel good ritual, getting the hottest music, before almost anybody else had their hands on it.

Vinyl Forever

At the time I flippantly thought vinyl would stay around forever and my ritual would go on, never changing. How wrong I was! Vinyl gave way to CD’s, and these then gave way to mp3’s and now we’re in the era of the Spotify playlist. The rituals to find new music and get your hands on music before others has changed, yet good music remains good music and around the world teenagers still continue to do some quite stupid things. Through this digitally disruptive period we’ve also seen record company and artist profits fall. For a certain age group getting new music is linked to piracy. Napster, the first widely used P2P service started the trend and even though it got shut down the cat was definitely out of the bag.

But things are changing – for the first time since Napster the record industry posted an increase in revenue for three consecutive years. People seemed to have warmed up to the idea of signing up for a streaming service such as Spotify or Apple Music. Even better news for artists and producers is the Music Modernization Act that’s been signed into law in the US. This new law alters the way artists and producers are paid by streaming services in favour of the artists. Musicians who recorded songs before 1972 are ensured royalty payments through streaming services as part of the new act. Music creators are finally starting to get compensated fairly when their music is used by digital and satellite music services. Great news we say!

SendMusic

We at SendMusic also aim to help music industry professionals from all walks of music come together. Whether you’re an artist, a producer, an A&R, a label owner… Well anyone to be honest – if you want to share, collaborate, update and send music more simply and faster than any other site give SendMusic a try! We also give you amazing tools, to do things like let you set your music links to only stream or download, the icing on the cake is we let you create a special short-link (send.mu/) under which you collate all your social and merch links. You can then paste this link anywhere, i.e. your Instagram bio and people are taken to a landing page that contains all the links you’ve added. Take a look at mine to see what I mean: www.send.mu/PaL

So the rituals to get your hands on music have in fact changed and we’re helping that change happen, come and join us and create your own rituals too!

Pal

Welcome to the SendMusic Blog!

General

A warm welcome to you from us here at SendMusic. We’ll introduce ourselves properly over the course of these next few blog posts but first, let’s get down to business!  We’re really excited to be launching SendMusic as we think it’ll greatly enhance your workflow and productivity. SendMusic makes working with the music files you send and receive simpler, faster and more effortless – regardless of the platform you use, regardless if it’s mobile or desktop.  SendMusic is also a tool for organising ALL your social links in one place…  Don’t have time for a website? Can’t be bothered setting up a landing page? We’ve got you covered!


“So how does it work” we hear you ask?

SendMusic has two main ingredients that make up our very unique hot sauce:

1 – You can send music files and any other file types, (including very large files up to 3GB on our free account), using SendMusic REALLY easily – it’s literally drag and drop onto the homepage here.

When you upload a file you can set it to either Stream only or Download. The site generates a link to all of the music file(s) you have uploaded and emails this to your recipient.  Full previews are available for all uploaded files. This makes SendMusic really useful for listening to the music you receive on the go, without having to download it first to your hard drive!

You also have an option to set how long you want the generated link to expire in, which can be 1 day or 1 week (or 1 month if you sign-up for a free SendMusic account). If you do sign-up you also get access to an inbox which contains all the files you have both sent and received. If multiple files are sent and you have set the “Allow” option to Download, the user can download all the files they receive really quickly as a .zip as well as going through them individually. When the receiver listens to the file you’ve sent you also get an email telling you the file has been listened to – pretty cool right!

To sum up you can:

  • Drag & Drop files onto SendMusic
  • Add the email address of who you’d like to receive your music
  • Set the files to Stream only or Download
  • Decide how long until the file expires – 1 day or 1 week (or 1 month with a free account)  
  • Press Send and we’ll send an email to your recipient letting them know they’ve got music!
  • Send more than one file and it turns up as a playlist
  • Send more than one file to download and you can easily download everything as a zip file

That’s the music part covered… but there’s more:

2 – SendMusic is also built to promote you and your music by organising all your social links in one location and making your online presence more uniform and centralised. Just generate your own ‘send.mu/YOUR NAME’ short-link within the platform and add any sites or pages you want associated with you or your brand here.  Latest releases, videos, playlists, merch store, live dates, radio shows – plus all your social links if you want them… anything you want to share with the world or promote, just add a link to it!

You can then place this short-link anywhere you like and when people click on it they will be directed to all of the sites and pages associated with you or your brand, all in one central location. It’s so much simpler and coherent than having numerous sites and pages littered around the web!

As an example here’s a shortlink from one of our founders – ‘send.mu/Kemal’ who’s added links to their Twitter and LinkedIn profiles. Someone could then click on the short-link and either music or check out their social profiles. How great is that for an artist, producer, musician or record label who might want people to send them demos or also check out their playlist on Spotify? Or maybe you want to buy tickets to their gig or see what merch they’ve got available? Now you can do all of this – all from one place! We haven’t thought about all the people who could utilise this function fully or all the uses as they are innumerable… but we’re eager to find out 🙂

So, why don’t you give it a try yourself?
Try sending some music to your friends 
here

Ultimately this is a platform for people in or around music, made by people in the music industry. We’d love for you to give SendMusic a try. If you have any feedback, positive or negative please drop us a line at help@sendmusic.com and we’ll take it on board. We have lots of great new features coming and some awesome people and artists already using the site. Please subscribe to our newsletter if you haven’t already done so and once again, thanks for joining us on the start of this journey! We’re really grateful you joined us…

SendMusic: Get Heard
The collaborative platform for music creators