Well it’s been a few weeks now since we saw in 2020, the start of a new decade and i’m guessing for many of you a reinvigorated drive to accomplish goals and realise dreams. It’s definitely felt that way for myself as a co-founder of SendMusic and a part time music producer – i.e. part time as in when I get a spare moment to create, which is quite tricky with 2 children and 2 cats. In fairness to the cats they are actually not time consuming at all really, the children on the other hand…
For today’s blog post I thought I’d cover a few things at a high level. A quick recap of 2019, primarily focused on how SendMusic got better and developments we have coming this year and a look at the impact AI has had on the music industry. Then I will quickly highlight how the blog will be formatted moving into 2020.
A lot happened in 2019, some good, a little bad, not much ugly. It was a great year for SendMusic, we saw rapid growth in the number of active users that we have. We also built the platform out more in light of some pretty cool ideas we’d been harbouring and also off the back of great feedback we’d received from you guys. Notable events included the launch of our 2 paid tiers which offer additional features allowing you do things like customise your SendMusic profile page to make it look your own, all part of the Personal Plan. Or even add really enhanced security parameters around the files you send, as part of the Security plan, Below is a side by side comparison.
|Personal Plan $5||Security Plan $10|
Even more excitingly we have our mobile app coming, it’s in development as I write this and it looks incredible! More importantly than it’s look is the functionality it will bring when it comes to sending, receiving, storing and communicating around the music files you use. This is an area we feel hasn’t been fully nailed yet by any one developer and we are excited to share what we think might just delight you.
If I were to sum up 2019 in the music industry as a whole two letters spring to mind – AI. Artificial Intelligence is already in use in many ways. It automates services, discovers patterns and insights into huge data sets and creates efficiencies.
So what happened involving AI more so than ever? Well the AI generated playlist really came to the fore. 20,000 new tracks uploaded to Spotify every day and AI is critical for helping sort through the options and delivering recommendations to listeners based on what they’ve listened to in the past. The algorithm has in fact changed the way we consume and listen to music, crazy stuff.
AI also created more songs than ever. Google’s Magenta project produced songs written and performed by AI and Sony developed Flow Machines, an AI system that’s already released “Daddy’s Car,” a song created by AI. Then we had Landr mastering your tracks using AI and providing a cheaper than human service to do so. In most cases doing a very good job also!
Artificial intelligence is also helping the industry with A&R (artist and repertoire) discovery. It’s always been challenging to comb through music and find promising artists that haven’t signed to a label, but it’s even more overwhelming with the deluge of streaming music today. Warner Music Group acquired a tech start-up last year that uses an algorithm to review social, streaming and touring data to find promising talent. Apple also acquired a start-up that specializes in music analytics to support the A&R process.
In a nutshell, AI is well established behind the scenes influencing the music we listen to in many ways.
You’ll all be pleased to hear that you will be getting weekly installments of the blog, following the format below:
W1: Tips and Tricks
W2: Industry Trends
W4: “Answer the Public”
W5: Music Technology, hardware
This week (as we’re in Week 4) I will ‘answer the public’ – basically responding to a question that is in response to a question that’s often asked online.
Have a great day!